No branding, no differentiation. No differentiation, no long-term profitability. People don’t have relationships with products or services, they are loyal to brands. If you want to attract and keep loyal clients you must build your know, like and trust factor through your brand.
Your Business Brand is a critical part of your marketing mix and done well will shout out to the marketplace at every touch point so that your potential clients get a real feel for who you are and what you are about. Not just a mental image but a heartfelt emotional image and one that invokes a response.
Here's the 5 key phases to achieving a strong and
successful business brand
1. Brand Preparation
Remember, your brand is the promise of the experience your clients will have when they use your products or services. And it is this promise that you want to infuse into your brand.
This means both inner and outer work to discover the essential elements you need to include.
2. Brand Trademarking
Here’s a step that many business owners leave until last if they consider it at all, at their peril. When you’re about to invest a lot of time and money to create a business brand it’s imperative that you own the trademark.
Without a valid trademark protecting your business or brand, there is nothing to prevent competitors from trading off your reputation and hurting your business. On the other hand you could be using some other company’s registered trademark and risk being shut down or even sued.
3. Brand Creation
Now that you’ve done the preparation and taken steps to secure your trademark the creative process will be easy and fun especially if you provide your graphic designer with a well written design brief. Use the information you gathered in phase one of brand preparation.
4. Brand Implementation
Now that you have your creative design completed it’s time to print your collateral, like letter head, business cards and brochures as well as any other items you have in your marketing arsenal. Do a comprehensive stock take and make sure to replace all old branded items simultaneously.
Likewise for all your on-line platforms such as your website, blog and social media – roll out your new branding at the same time.
5. Brand Building
Now that you’ve launched your brand, the real work begins.
Building your brand involves the continuous and consistent application of your brand’s image in all areas of your business, communication channels and media.
Now, thanks to modern technology smart brands can take advantage of new tools and rocket up there, even globally, really fast.
Consistency and persistency is the name of the game. It takes years to build a successful business brand and seconds to destroy it. Whether you’re writing or speaking, stay on message and stay on brand and reap the rewards.
International Award Winning Marketing Coach
Power Up Your Marketing
Who is Kathleen Ann?
Small business marketing expert Kathleen Ann is a multi-certified coach who delivers breakthrough marketing strategies so soul-inspired entrepreneurs can Brand, Package and Price their services to quickly create more money, time and freedom in their business.
Kathleen has a fantastic branding workshop coming up on Wednesday 2nd March or Saturday 5th March 2016. The places are limited to 10 participants in each workshop and will run from 8.30am to 4.30pm (including lunch, morning & afternoon tea). Kathleen is offering PA Excellence supporters a $100 savings simply by using this code BWA100 at the checkout www.powerupyourmarketing.com/bwa2016 so check it out and make your brand work for you.