Do you have a database that includes both customers and potential customers? Are you sending an electronic newsletter to your database/contact list? If you don’t have an e-newsletter or if you aren't sending it regularly, then you are missing out on a huge opportunity to share your message with these contacts and turn potential customers into customers.
For any business, both large and small, electronic newsletters are an essential part of your marketing. It should not be the only marketing you do but should complement what you have in place already.
Why Do We Need To Send Newsletters To Customers?
The question a lot of businesses ask is:
“Do I really need to do newsletters?” “What are the benefits?”
"Does it matter when I do them?"
These are good questions and the short answer is YES, you need them! Regular e-newsletters (whether it is weekly, fortnightly or monthly) will keep you in touch with your contacts and increase your reach to customers and potential customers. If you want to reach more people and have more customers then this is a no-brainer!
For those not convinced, let me give you a few of the benefits!
- Direct communication with your customers and potential customers
- Helps you build on your relationship with your customers so that they trust you and potentially will buy from you
- Increases lead generation and drives sales - approximately 44% of email recipients make at least 1 purchase based on a promotional email
- Regular communication means that you are always top of the customer’s mind
- Helps to boost your social media following and increases traffic to your website
- Automate e-newsletters based on what potential customers are doing on your website - giving them valued information
- Opportunity to let customers know when you have special offers
- Allows you to track and measure your marketing efforts
People buy from businesses they know, like and trust!
By building on the relationship you have with customers and potential customers, and by staying in regular touch, you are giving that customer the opportunity to get to know you, like you and trust you, making them more likely to buy from you.
If you want to increase the number of customers and sales you have then using e-newsletters to stay in touch and give them special offers will help you reach that goal.
What Software Will Help You Put Together An E-Newsletter?
There are several software programs on the market that can manage your e-newsletter. You could use MailChimp, Constant Contact, Infusionsoft or Get Response. There are, of course, others on the market but these are a great place to start looking if you don’t have anything set up.
I recently read a blog from Capterra - MailChimp vs Constant Contact: Which Email Marketing Software Reigns Supreme for Small Businesses? Capterra conducted a poll to see which program was the favoured program. The study showed that of the businesses that had used both programs, 75% of respondents preferred MailChimp over Constant Contact.
Is managing your own e-newsletters possible?
Yes, if you have the time then it is something that you can do yourself. However, you do need to consider if it is the best use of your time in your business. You could be spending more time than you need to trying to put a newsletter together. If you write your content but you’re not sure how to go about formatting or scheduling a newsletter then it is worth outsourcing this task, a virtual assistant can help you with this. A professional, value filled, personable e-newsletter is going to entice more people to open and read your newsletter, building on that relationship and, of course, giving you more opportunity to increase your sales.
I have to admit my favoured program is MailChimp as I find the templates many and varied, they have a professional look, pricing is great, it is user friendly and it integrates well with other software. If you are already set up to create e-newsletters what is your preferred software? What do you like about it?
If you would like some help with your e-newsletters, we have a specially designed package for managing your e-newsletters with MailChimp. Contact us to find out how our virtual assistants can help you look after your e-newsletters and increase your reach to your customers.